Powdered CBD Supplements: A Conversation With Prima CEO Laurel Angelica Myers

February 10, 2020 00:31:54
Powdered CBD Supplements: A Conversation With Prima CEO Laurel Angelica Myers
The Ministry of Hemp Podcast
Powdered CBD Supplements: A Conversation With Prima CEO Laurel Angelica Myers

Feb 10 2020 | 00:31:54

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Show Notes

Bioavailability is the measure of how much of any given substance, like CBD gets absorbed into the body. Is it possible to make CBD into a powdered mix and still create an effective supplement?

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In this episode of the Ministry of Hemp Podcast, our host Matt talks about the 2020 Summer Olympics allowing athletes to use CBD. Then, Matt sits down with Laurel Angelica Myers, CEO at Prima, for a discussion about the science behind their new powdered CBD supplement. This episode is part of our Women in Hemp series.

Our reviewer Drew enjoyed trying Prima's "Brain Fuel" Elixir, a powdered CBD drink mix, and one of three similar elixirs they offer. Check it out if you're intrigued after listening to this podcast.

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Photo: A composite photo showing a Prima powdered CBD drink mix, made in a clear tea mug using hot water from a kettle, all sitting on a kitchen counter. On the right, Prima CEO Laurel Angelica Myers poses, smiling, with folded hands.Prima CEO Laurel Angelica Myers visited the Ministry of Hemp podcast to discuss the technology behind their powdered CBD drink mixes.

Powdered CBD supplements: Complete episode transcript

Below you will find the full written transcript of this episode:

Matt Baum:

Real quick before we get started, I just want to thank everybody that has been downloading, and responding and supporting this show. I can't tell you what it means to me. And there's a new way to support the Ministry of Hemp Podcast and Ministry of Hemp. Head to patreon.com\ministryofhemp where you can become a monthly supporter of the show, helping us fight the good fight. I'll tell you more about it in the middle of this episode, but thanks again to everybody, and check us out on patreon.com.

Matt Baum:

I'm Matt Baum and this is the Ministry of Hemp podcast brought to you by ministryofhemp.com, America's leading advocate for hemp and hemp education. We talk a lot about CBD here on the show, and adding CBD to your daily regimen can be tough, not because it's... Well, yeah. I guess it can be hard to find, but the good news is you can go to sites like ministryofhemp.com, check our top brands and find great places to get high quality CBD. The tough part can be understanding how to take it.

Matt Baum:

Different labels say different things. They have milligrams on them. They have percentages of CBD. If it's an oil, can I put it on food? Should I put it under my tongue? If it's a pill, how many do I take? What do I need? It can all be really confusing. But one of the products we're going to talk about today is taking a lot of that confusion out of it, and just allowing you to pour a powdered version into a drink. Which is really cool if you're an athlete or just somebody that goes to the gym and doesn't enjoy being sore afterwards.

Matt Baum:

Today on the show, I'm going to sit down with Laurel Angelica Myers. She's the co-founder and CEO of Prima. Prima is a fantastic example of a transparent company that is doing it right. They're one of our top brands and they've got a whole line of amazing CBD related products, one of which is a new powdered supplement that you just add to your coffee, or your water or just about anything else you're drinking. It's very cool and I'm excited for you guys to hear about it. But first, speaking of athletes, let's talk about the Olympics for a minute.

CBD at the Olympics

Matt Baum:

If you live in the Midwest like I do, it's February and you're currently freezing. Summer probably seems like it's a whole year away. But it's coming, and so are the summer Olympics. And along with the Olympics come some changes to the world anti-doping regulations. Most notably they have dropped CBD from their no-no list, so athletes can now look to CBD for benefits in relaxation and anxiety when both competing and training.

Matt Baum:

You may remember back in episode 18, shameless plug for my own show, when I was talking about Megan Rapinoe, the US women's soccer star that started a CBD company with her sister. She's been pushing very hard along with a lot of other athletes to get professional sports to also allow CBD usage, and so far the response hasn't been great. But seeing the Olympics, specifically the world anti-doping agency who is famous for banning athletes that have used chemicals that are by no means performance enhancing. This is huge news and a gigantic step for CBD becoming a legitimate part of athletes training regimens.

Matt Baum:

I'm not saying the MLB, NFL, NHL and everybody else is just going to change their tune overnight. But news like this definitely makes it harder for them to keep CBD on their banned substance list. So don't be surprised if you see US Olympians applying CBD topicals to sore muscles, or adding supplements and tinctures to their sports drinks. And really it's only a matter of time until professional athletes like golfer, Bubba Watson, who signed his own CBD endorsement deal, is using CBD on the links to ease that anxiety on that three foot putt. Sadly, it's going to take a little more than CBD to help with my own golf game. But what can you do? And now my conversation with Laurel Angelica Myers. Why don't we start off with a definition of the word bioavailability?

Bioavailability & powdered CBD

Laurel Myers:

Sure. So bioavailability is the rate at which your body can access and absorb something into the body system.

Matt Baum:

Okay. And I'm asking you to start with that because it's one of the most important things when we're dealing with any type of CBD. Prima has a new product that is basically a powder that you can pour into your coffee or your water, and get your CBD supplement. What's the science behind this? How is this working? Because from my experience I've seen CBD bonded with MCT oil, or bonded with other fats and placed in sugars. How's it working in a dry form like this?

Laurel Myers:

That's a great question. So I'm going to take a step back and explain some of these steps before we get to the dry powder form.

Matt Baum:

Perfect.

Laurel Myers:

But as you noted, bioavailability is really important because if you don't have good bioavailability on an ingredient, your body's not going to be able to absorb as much of it to be as effective as possible. You could have a beautiful expensive ingredient, but if it's not optimized, then in many ways it's a waste of money, right? It's going in your body one end, out the other.

Matt Baum:

Right.

Laurel Myers:

So when thinking about how to solve that problem, because there's a lot of different ways to solve it, you'll see a lot of [inaudible 00:05:54] solutions and oil. And what that does is it helps break down the CBD molecules into smaller sizes, so that by making it smaller, it's easier to absorb. But that's only one part of the process. Just the fat encapsulation itself won't help. Think of it like oil and water, right? Your body is 90% water. When you make a salad dressing and you put down the vinegar, which is water-based and then the oil, what happens?

Matt Baum:

Separates?

Laurel Myers:

They do not mix, right? They don't play nice, they separate. And then what happens when you actually mix the dressing together through this agitation, it's what you call emulsification. And that's the most important step in making something bioavailable, is you have to create this suspension of emulsification that essentially tricks your body into thinking it's water.

Matt Baum:

Right.

Laurel Myers:

Essentially what you do is you find a molecule that, one side of it loves water, and the other side of it loves oil, and it then becomes essentially the middleman that takes those two things and binds them together. So all of that is done in a liquid. Right? So you're blending this into liquid form, and then what makes it into a powder is simply a drying process. Right? And the reason that we did that is because it's extremely shelf stable. It's much more flexible because you can mix it into a variety of different things, and it's much easier to dose that way. Because you can have single serving individual packets, which we found is really important for people who are living busy lifestyles.

Matt Baum:

Right.

Laurel Myers:

People want the convenience and the ease of, I know I want exactly this much and I want it at this time. You can throw one in your bag when you're traveling on the plane, or one before bed. If you don't have it in some type of an easy measurable format, it's one more layer of complexity.

Matt Baum:

Sure. I know I've been using it in the mornings when using the Goto, and then recently... I've really liked it by the way, and I ran out of that recently, so I switched to the Brain Fuel before I go to work. And I've definitely found... I've also taken tinctures, I've taken lots of different CBD. I've definitely found that the way this hits me is a little different than in a tincture. Is that because of the delivery process, because of the dried powder aspect of it?

Laurel Myers:

Yeah. It's not necessarily the dryness of the powder. It's around that the micro encapsulation system that's actually delivering the molecules to your body. So we could've done it in a liquid, we could've done it in a powder. For us that's really around what was going to be the most convenient from a consumer standpoint, but it's around that encapsulation process. Which is the most important piece. And what that means is you are feeling the effects and the benefits almost immediately. It's pretty rapid in how quickly you'll be able to feel that.

Matt Baum:

Yeah. I've been doing it with water because I have a bad habit of just drinking coffee in the morning and I'm trying to drink more water. So this is-

Laurel Myers:

I feel you.

Matt Baum:

This has encouraged that.

Laurel Myers:

It's probably the thing that I'm worst at in life.

Matt Baum:

Yeah, I know. And it's terrible. It's like, but I'm not thirsty at all, I've had 15 cups of coffee. Not great for you.

Laurel Myers:

Exactly. Exactly.

Creating Prima's powdered CBD mixes

Matt Baum:

How did you guys choose the flavors that you're using in these? Because I've noticed... I mean, I guess whenever you see a powder that you add to a beverage, you expect fruit or lemon/lime or something like this. These aren't like that at all. They're very... I'm trying to... Earthy, I guess is the way that I would put it. They're light and reserved. Why did you guys choose those kinds of flavors?

Laurel Myers:

Well, I'll give you a really easy logical answer. Because that's the flavor of the herbs that we're combining with the hemp extract to deliver the benefits.

Matt Baum:

That makes perfect sense.

Laurel Myers:

So what we did, one of the core fundamental parts of our product line isn't just the broad spectrum hemp CBD, but it's looking at other synergistic botanicals that you can pair with the CBD, to really elevate and amplify the benefit you're trying to deliver. So when you look at something like sleep, right, combining chamomile, hops, valerian, passionflower, these things that are really going to help induce that state of calm, the feeling of the heavy eyelids to help ease you into sleep.

Laurel Myers:

And when you compare it with the adaptogens and nootropics that are in Brain Fuel, we've got ashwagandha, rhodiola, those are things that are really going to help drive a lot of that blood flow to your brain, and give you that really energized, focused feeling. A lot of those herbs and botanicals have inherent flavors in and of themselves. So specifically the Brain Fuel, it does taste very earthy is a good description. And almost has like a nutty component. I like to equate it to a red tea.

Matt Baum:

Yeah, I was just going to say it. It's has a tea aspect definitely.

Laurel Myers:

Yeah. Yeah. It pairs really well with nut milks and even cocoa has some notes of [inaudible 00:10:50] in there, which I think is interesting. But what we did is we did add some bitterness blockers using a natural mushroom extract, because a lot of these herbs can taste very, very, no pun intended, dirty. Literally like dirt.

Matt Baum:

Definitely. Like that same kind of flavor that people experience when they taste cilantro. I love the flavor, but there are people that taste it and they get that dirt flavor in their mouth.

Laurel Myers:

Yeah. So what we've done is we've really embraced the natural flavor of the herbs but we've tried to balance it out to make it a bit more palatable, and really help round it out. It's not a flavored beverage. It's not like a berry flavored boost that you add to your drink. It's an herbal mix, and we intentionally didn't include any sweeteners, so there's no stevia, there's no sugar, there's none of that in there. Because we wanted it to be extremely helpful and also really flexible and versatile. Right? Not everybody wants that experience when they're looking for a healthful beverage.

Matt Baum:

Can I ask, is the process that you're doing to the herbs, like the first ones you named was the sleepy time one, is that process similar to what you do to the CBD?

Laurel Myers:

No, it's a little bit different. So a lot of the herbs we're taking as pure herb extract, and a lot of them don't have the same bioavailability challenges that CBD does. I don't know if you've ever seen a CBD extract, but it comes out almost as a really, really thick, crystallized honey.

Matt Baum:

Really?

Laurel Myers:

So it's very difficult. Yeah, it's pretty wild. It's really viscous. It's very oily, very different than a lot of these other herbal extracts, which are often already in powder form as the raw extract itself.

Matt Baum:

Interesting. And are you using the same CBD that you're using in this dry product in other Prima products? Is it the same exact stuff?

Laurel Myers:

Yeah, it is. It is. We have a single origin source up in Oregon, and we control our supply chain and it's absolutely the same that we use across our whole portfolio. That being said, it is going to vary as an agricultural crop product from lot to lot. So you may have one harvest of hemp that has a different terpene profile than another harvest of hemp. So there is some natural variability within each of those batches of the hemp extract, and that's just due to its natural nature. And we're not working with an isolate. An isolate would be just the CBD molecule. We're working with a broad spectrum extract that includes turpines and flavanoids and some of the other fatty acids. And because of that there's a bit more variability to it.

Matt Baum:

Okay. And when you add other herbs and whatnot in there, you're getting even fuller spectrum if you will, I guess.

Laurel Myers:

Yeah, exactly. Yeah.

Matt Baum:

Now this might be a stupid question. Does adding it to a hot liquid versus a cold liquid make any difference?

Laurel Myers:

Not particularly, but just as with herbal teas, you don't want to add it to boiling, boiling water. Right? That's going to have a fairly bitter flavor and it's going to compromise the quality of some of the ingredients. Like with a green tea, you're not supposed to pour piping hot boiling water. You let it cool for a minute and then pour it on top. But that doesn't really make a huge impact. It's just going to make more of an impact on the flavor profile and the robustness of it.

Support the Ministry of Hemp on Patreon

Matt Baum:

Let's take a quick break to hear from Ministry of Hemp, editor in chief Kit O'Connell to tell you about our new Ministry of Hemp Patreon kit. Take it away.

Kit O'Connell:

Hi, this is Kit O'Connell. I'm the editor in chief of Ministry of Hemp. I hope you're enjoying the Ministry of Hemp podcast and the articles we've been publishing recently. But today I want to talk to you about the newest way that you can support what we do. So we're launching a Patreon at patrion.com/ministryofhemp. And this Patreon will help our readers and fans contribute to what we do. With your help we will be able to make our podcast and produce even more great articles about science and information about hemp and CBD. We'll publish more recipes and more guides. We'll be able to work with more journalists, chefs, and authors of all kinds.

Kit O'Connell:

Not only that, but by joining our Patreon you'll become a Hemp Insider. We're launching a special newsletter just for our Patreons. Each month we'll work with experts and advocates and other industry professionals to give you an inside look at hemp and offer you ways to help the return of our favorite plant nationwide. To get access to this new newsletter you can donate any amount on our Patreon, even as low as $3 a month. For a few dollars more we'll send you some Ministry of Hemp stickers, and even samples of our favorite CBD products. If you join before February 15th at $25 or more, we'll give you a Ministry of Hemp t-shirt as well. So if you love hemp and the work that we're doing at the Ministry of Hemp, I hope you'll support us. You can join at patrion.com/ministryofhemp. That's P-A-T-R-E-O-N dot com slash ministry of hemp, which is all one word. Thanks.

Standing out in the CBD industry

Matt Baum:

Laura, I want to thank you for being so upfront about the process and whatnot. A lot of people may have said, well, that's company secrets or whatever. I was thinking about how you said we didn't make this berry flavored. You could have made this taste like Kool-Aid, but in keeping that herbal flavor, it feels more real, I guess. I don't know. That might sound silly. But I also very much like that I know exactly how much CBD I'm getting. What was the decision there?

Laurel Myers:

Part of it is that there's so many options out there, and it's really hard to know who to trust in the CBD space. There's no shortage of brands. There's no shortage of products. This is why you're doing what you're doing, right? You guys sit here and you vet and you review, to help customers find the right choices for them. I would say, for us, it's everything [inaudible 00:16:44]. The entire design and experience of the product. Is this doing what it needs to do? Is this actually working?

Laurel Myers:

And actually working starts with, where's my ingredient coming from? Is it high quality? Is it extracted in a quality and standardized way? Is that ingredient then optimized in a product that's going to get me what I want? Because how you get the CBD onto your skin for example, is going to be different than what you want it to do when you're taking it orally. And you want to make sure that it's really optimized for both of those experiences, whether you're looking to balance your skin because you're dealing with some skin redness or other skin challenges, or because you're feeling a little bit crazy with your day to day stress and your body needs a breath of fresh air.

Matt Baum:

Right.

Laurel Myers:

Two very different things. And I think one of the things that we do really differently is our science and our science led approach. All of our products are doctor formulated. So it's not just, do we know how to make a quality product? But we're working with doctors on looking at the ingredients, looking at the effect we're trying have. And the problem we're trying to solve, and making sure that we are using really efficacious plant-based botanicals to help drive that impact. So, it's not marketing, it's certainly backed by science. It's the standards we use, right? It's not just the standard we have for hemp, but our entire formula.

Laurel Myers:

Is it a clean formula? Is it free of neurotoxins and carcinogens, and all of these things? We actually have standards that are stricter than the EU. Which is something that's really important to note because in the US we don't have fantastic standards, certainly around cosmetics and the topical category. The US has only banned somewhere between 10 and 15 chemicals for use in personal care. The EU has banned over 1500. We have a list of over 3000 ingredients we won't use in any of our topical products.

Matt Baum:

That's amazing.

Laurel Myers:

And we're very passionate about that. So it's not just the CBD and the source of the CBD, and the quality and the efficacy of the design, but the overall safety and quality of the total product. And at the end of the day, is it something that customers need? How is it solving a problem for me? One of the challenges that we certainly feel with the tincture space is people don't know how to take it. They're already confused by CBD. They don't know what it does, what it doesn't do, how to take it, and now you're giving them a product that is also confusing on top of that.

Laurel Myers:

How do I take this oil? Do I put it in my coffee, do I swallow it? Do I put it under my tongue? How much do I take? It's really confusing and that additional confusion means people are probably not going to take it correctly, and then they're not going to get the benefit, and then they're not going to believe that CBD works, which is a big problem. So by solving the format, that does a huge, huge service to changing people's perception on what a powerful ingredient this can be, when taken in the right way, in a way that's easy for them.

Matt Baum:

Is that where the idea for this started initially, with the whole idea of just how can we take a single shot of CBD, tell someone exactly what is in there and make it super easy to deliver? Is that where this came from?

Laurel Myers:

Yeah. I think it was a big pain point that we saw that we ourselves as consumers, and a lot of the people that we knew, were feeling super confused. And I watched how people were using them and they weren't using them correctly, and it was a really big challenge. And I heard a lot of people say, "Oh, CBD doesn't work for me." And then when you start to dig a little bit and understand why, there are so many ways where it could go south and not work for that person. And so one of our big goals is how do we make this easy? How do we make this something that is portable? I can take it on the go, I can put it in just about anything.

Matt Baum:

That's what I really like.

Laurel Myers:

Yeah, it's a really nice experience, right? The Goto, what I love about it, is it basically has a very light, almost cucumber type flavor and that's just the flavor of the hemp itself. That's all you're tasting. And it's so benign, you can put it in your water, you can put it in your coffee, put it in anything, and it's so convenient.

Matt Baum:

Yeah, it really is.

Laurel Myers:

And I think that convenience without sacrificing efficacy is really where the root of this is. And I think having also just the single serve, have it on the go. I have three in my purse at anytime, some in my desk, some at home in my kitchen, they are wherever I'm going to be and they're perfect.

Matt Baum:

Yeah. Definitely. I will say I was skeptical at first, just because I hadn't seen a CBD product delivered like this. And when they showed up at my house, it's like, well, let's just try it. And it was shortly before the holidays and lo and behold, on new year's day, I found myself a little hung over. And so I started the day with the Goto as I have, and put it right in my water and sucked down a pint of water, and I have to say, 30 minutes later I did not feel bad at all. And it's in something that I didn't notice. Maybe on a day to day basis... I noticed, okay, yeah, I feel pretty good. This is all right.

Bioavailability of CBD drink mixes

Matt Baum:

But I didn't notice it until I had a correction take place basically. And it shocked me. I really liked it and I've been enjoying that aspect of, I know exactly what I'm getting, whether I'm dropping in my coffee or I'm dropping it in the water that I'm trying to drink in the mornings. I think it's fairly brilliant. You had said earlier that it hits you very quickly. What is the difference between... obviously other than it's administered, you know exactly what you're getting, but what is the difference between taking a tincture of the same amount, and taking a dry product like this? Will the effects last longer? Shorter? What's that like?

Laurel Myers:

Yeah. It's not necessarily about the duration, it's about, I think, two pieces here. How quickly but also how much, right? So if you're talking about 10 milligrams of A and 10 milligrams of B, they're not always created equal. So 10 milligrams of an oil, let's say you end up absorbing two to 8% of that versus 10 milligrams of an optimized powder, it's going to be far, far greater. So I think there's a few different pieces here. And to answer your question regarding a tincture, it depends how you take it. If you put it in your food, or in your coffee, then it's going to take probably, I don't know, let's call it an hour to really go through your digestive system and make its way. But at that point it's getting fairly degraded by your digestive system as well, and your body's processing it in a different way.

Laurel Myers:

Again, because it's oil as opposed to something that is water soluble. Whereas something that is water soluble is going to move through your body more quickly and get to where it needs to go more quickly. Now, certainly the tinctures that go underneath your tongue, the idea there is that it's much rapid absorbing because it's actually not going through your stomach. It's going through your cell membranes in your mouth, but not everybody takes it that way. And even when you do do that, doing that with an oil versus something that's been prepared in a different type of solution format, is going to have different levels of bioavailability and optimization.

Matt Baum:

Sure. You're also still swallowing a lot of it at that point too. Not all of it is absorbed.

Laurel Myers:

Yeah. And I will say, look, the science here is still being done every single day. There was a study done probably about two years ago that was looking at the oral absorption. When I say oral, I mean you ingest it, versus oral mucosal, think under the tongue tincture of CBD, and which one is actually more beneficial. Forget bioavailability per se. But those two different delivery systems. And that particular study found that actually the oral format seemed to show greater promise than the tincture. But that was just one study.

Laurel Myers:

At the end of the day, what we know right now is that science is looking at this, studies are being done. People want to understand, and what we know also are people's experiences. Are they having a positive experience with this? Is this bringing what they want to their wellness routine? And I think for us we're just thrilled because people love our stick pack. People rave about them. I think one of my favorite quotes is that it felt like my body took a breath of fresh air. And I thought that was really beautiful because it does describe that intangible experience that CBD can bring of regaining some of that balance that you didn't even know wasn't there in the first place, until you get it back.

Matt Baum:

Definitely. I've got to say you guys made a fan out of me and this is not an infomercial. This is just a podcast. In fact I'm going to beg you guys to send me some more of the Goto because I love it.

Laurel Myers:

I can do that. I can do that.

Getting to know Laurel Angelica Myers

Matt Baum:

That would be great. We've been talking about this product the whole time. Laurel, what is your background? Where did the CEO of Prima come from?

Laurel Myers:

Great question. I am a lifelong learner. I am curious about all things and never really sleep. I'm also a huge skeptic, so I will say, when I was first looking at this space, I was like, I don't know, CBD seems like snake oil. This seems like a whole lot of hogwash. I don't know if there's a [inaudible 00:26:08] there. And I definitely had my pretty skeptical glasses on as I was looking at this when I first heard about this, maybe three or four years ago. And then as I started to do the research and learn about the endocannabinoid system and learn about how it works, it was a pretty big moment of awakening for me.

Laurel Myers:

One, because I had no idea my body had this massive system. [crosstalk 00:26:31] all these things and I thought, wow, I'm really neglecting it. And also overtaxing it on a daily basis. And I don't know, for me, I've always been drawn to science. It's very fascinating, but I am an operational thinker, at the end of the day. I spent the last seven years before founding Prima at the Honest Company overseeing the brand portfolio strategy and product development there. So I've developed personal care products, dietary supplements, diapers, wipes, make up, you name it. I've got a fairly robust background in consumer product development.

Matt Baum:

Impressive.

Laurel Myers:

That's where that comes from. And you just learn by doing and asking lots of questions, and learning by getting your hands dirty.

Matt Baum:

Yeah. Getting your feet wet. Yeah.

Laurel Myers:

I didn't want to go into bypassing the liver and membrane absorption. Because I'm also not a scientist by background. I know this because I work with scientists but that's certainly... I'm not a chemist, I'm not a doctor, I'm not those things. But I know how to surround myself with really smart people who do, and who teach me and inform the decisions that we make to make sure that we're bringing the best products to market for our customers.

Matt Baum:

Which is super important. And I like the idea here of a smaller dose, you know exactly what's in it, which allows users to start low and go slow.

Laurel Myers:

Go slow. Exactly.

Matt Baum:

And I think your product is an-

Laurel Myers:

And listen to your body.

Matt Baum:

-excellent introduction to it. This powdered product. I think it's a fantastic introduction because, like you said, you know exactly how much you're getting. I really like that aspect of it.

Laurel Myers:

And the other component with that too, because this is so individualized, and everybody responds differently, having that single serve measurable packet being a level that you can experiment with. And say, you know what, today I'm going to do two, I'm going to do two in my coffee of that Brain Fuel because I feel like that's what I need. Or I'm going to do half of one because maybe 10 milligrams is too much for me. But when you have a premeasured packet that's really easy to go up and down and figure out what works for you. And that's the other piece of it is as well, is giving people flexibility to have control over their own bodies.

Matt Baum:

Definitely.

Laurel Myers:

And figure out what's going to work for them.

Matt Baum:

Laurel, thank you so much for your time today. This has been fantastic and huge thanks to Laurel and Prima for coming on the show and talking about their new product. Of course, you'll be able to find the links to that in our show notes. And while you're at Ministry of Hemp dot com be sure to check out the review of their Brain Fuel supplement by our very own Drew De Los Santos.

Final thoughts from Matt

Matt Baum:

That about does it for another episode of the Ministry of Hemp podcast. We want to thank everybody who has been downloading, calling us and supporting us and like Kit said in the middle of the show, if you really want to show your support, check us out on Patreon.com. I'll be posting Ministry of Hemp podcast extras there. We've got one for free so you can check it out this time. It's just Laurel and I rapping about the CBD business. And it didn't quite fit in our interview but I thought it was still really good information and I'm going to try and include more stuff like that weekly over at Patreon. So please check us out. Patreon.com\ministryofhemp.

Matt Baum:

Over at ministryofhemp.com you may have forgotten it is Valentine's day this weekend, so check out our guide to the best CBD Valentine's day gifts of 2020. Kit and the gang have put together a really cool list of stuff including some delicious CBD chocolates from Incentive Gourmet. If you didn't hear my interview with David Little CEO of Incentive Gourmet, check it out. It was last week. It was a lot of fun. If you want to get in touch with us at Ministry of Hemp, you can find us all over the place. Facebook, Twitter, Instagram or you can even call us at (402) 819-6417. Now that's a phone line we reserve for your hemp questions.

Matt Baum:

Maybe you want to learn more about we talked about today or anything hemp related. Call me, leave a message and Kit and myself will answer your questions on the show. We've done a couple of Q and A shows and they were a ton of fun. I got another one coming up soon. We love to hear from you. And if you're too nervous to call, you can always email me, [email protected]. At Ministry of Hemp we believe an accessible world is a better world for everybody. So you can find a complete written transcript of this episode in the show notes. Next time on the show, we're going to be talking about taking hemp and wellness education straight to the people. So I hope you tune in, but until then, remember to take care of yourself, take care of others, and make good decisions, will ya? This is Matt Baum with the Ministry of Hemp podcast, signing off.

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Episode Transcript

Speaker 0 00:00 Real quick. Before we get started, I just want to thank everybody that has been downloading and responding and supporting this show. I can't tell you what it means to me and there's a new way to support the ministry of him podcast and ministry of him, head to patrion.com backslash ministry of hemp where you can become a monthly supporter of the show, helping us fight the good fight. I'll tell you more about it in the middle of this episode, but thanks again to everybody and check us out on patrion.com I'm at balm and this is the ministry of camp podcast brought to you by ministry of him.com America's leading advocate for him and hemp education Speaker 1 00:37 <inaudible>. Speaker 2 00:48 We talk a lot about CBD here on the show and adding CBD to your daily regimen can be tough, not because it's, well, yeah, I guess it can be hard to find, but the good news is you can go to sites like ministry of health.com check our top brands and find great places to get high quality CPP. The tough part can be understanding how to take it. Different labels say different things. They have milligrams on a map. Percentages of CBD fits an oil. Can I put it on food? Should I put it under my tongue? If it's a pill, how many do I take? What do I need? It can all be really confusing, but one of the products we're going to talk about today is taking a lot of that confusion out of it and just allowing you to for a powdered version into a drink, which is really cool if you're an athlete or just somebody that goes to the gym and doesn't enjoy being sore afterwards. Today on the show, I'm going to sit down with Laurel, Angelica Myers. She's the cofounder and CEO of prima. Prima is a fantastic example of a transparent company that is doing it right. They're one of our top brands and they've got a whole line of amazing CBD related products, one of which is a new powdered supplement that you just add to your coffee or your water or just about anything else you're drinking. It's very cool and I'm excited for you guys to hear about it. But first speaking of athletes, let's talk about the Olympics for a minute. Speaker 1 02:14 <inaudible> Speaker 2 02:26 if you live in the Midwest like I do, it's Speaker 0 02:28 your worry and you're currently freezing. Summer probably seems like it's a whole year away, but it's coming and so are the summer Olympics and along with the Olympics come some changes to the world anti-doping regulations. Most notably they have dropped CBD from their no-no list, so athletes can now look to CBD for benefits in relaxation and anxiety when both competing and training. You may remember back in episode 18 shameless plug for my own show when I was talking about Megan Rapinoe, the us women's soccer star that started a CBD company with her sister. She's been pushing very hard along with a lot of other athletes to get professional sports to also allow CBD usage and so far the response hasn't been great, but seeing the Olympics, specifically the world anti-doping agency who is famous for banning athletes that are used, chemicals that are by no means performance enhancing. Speaker 0 03:32 This is huge news and a gigantic step for CBD becoming a legitimate part of athletes training regimen. I'm not saying the MLB, NFL, NHL and everybody else is just going to change their tune overnight. But news like this definitely makes it harder for them to keep CBD on their banned substance list. So don't be surprised if you see U S Olympians applying CBD topicals to sore muscles or adding supplements and tinctures to their sports drinks. And really it's only a matter of time until professional athletes like golfer Bubba Watson who signed his own CBD endorsement deal, is using CBD on the links to ease that anxiety on that three foot putt. Sadly, it's going to take a little more than CBD to help with my own golf game. But what can you do Speaker 3 04:18 <inaudible> Speaker 0 04:25 and now my conversation with Laura, Angelica Myers, why don't we start off with a definition of the word bioavailability? Speaker 4 04:37 Sure. So bioavailability is the rate at which your body can access and absorb something into the body system. Speaker 0 04:46 Okay. And I was, I'm asking you to start with that because it's one of the most important things when we're dealing with any type of CVD. Prima has a new product that is basically a powder that you can pour into your coffee or your water and get your CBD supplement. How did, what's the science behind this? How is this working? Because from my experience, I've seen CBD bonded with MCT oil or bonded with other fats and placed in sugars. How's it working in a dry form like this? Speaker 4 05:18 Straight question. So I'm going to take a step back and explain some of these steps before we get to the dry powder form. But as you noted, bioavailability is really important because if you don't have good viability bioavailability on an ingredient, your body's not going to be able to absorb as much of it to be as effective as possible. So you could have a beautiful expensive ingredient, but if it's not optimized, then in many ways it's a waste of money, right? It's going in your body, one end out the other, right? So when thinking about how to solve that problem, because there's a lot of different ways to solve it. Um, you'll see a lot of, um, disillusions and oil. And the, what that does is it helps break down the CBD molecules into smaller sizes so that by making it smaller is easier to absorb. But that's only one part of the process. Just the fat encapsulation itself won't help think of it like oil and water, right? Your body is 90% water. When you make a salad dressing and you put down a vinegar, which is water-based and then the oil, what happens Speaker 5 06:20 separate? Speaker 4 06:20 They do not mix, right? They don't play nice, they separate. Um, and then what happens when you actually mix the dressing together through this agitation? It's, look, you call emulsification and that's the most important step in making something bioavailable is you have to create this suspension of emulsification that essentially tricks your body into thinking it's water, right? Essentially what you do is you find a molecule, um, that one side of it love water and the other side of it loves oil. And it then becomes essentially the middleman that takes those two things and binds them together. So all of that is done, you know, liquid, right? So you're blending this into liquid form and then what makes it into a powder is simply a drying process. Right. And the reason that we did that is because it's extremely shelf stable. It's much more flexible because you can mix it into a variety of different things and it's much easier to dose that way because you can have single serving individual packets, which we found is really important for people who are living busy lifestyles. Right. People want the convenience and the ease of, I know I want exactly this much and I want it at this time. Right. You can throw one in your bag when you're traveling on the plane or one before bed if you don't have it in some type of an easy measurable format. It's one more layer of complexity. Speaker 5 07:39 Sure. I mean I know I've been using it in the mornings when using the GoTo and then recently I really liked it by the way. And I ran out of that recently. So I switched to the brain fuel that I, before I go to work. And I've definitely found, I've also like I've taken tinctures, I've taken lots of different CBD. I've definitely found that the way this hits me is a little different than in a tincture is that because of the delivery process, because of the dried powder aspect of it, Speaker 4 08:08 it's not, it's not necessarily the dryness of the powder. It's around that, um, the micro encapsulation system that's actually delivering the molecules to your body. So we could've done it in a liquid, we could've done it in a powder for us that's really around what was going to be the most convenient from a consumer standpoint. But it's around that encapsulation process, which is the most important piece. And what that means is you are feeling the effects and the benefits almost immediately. Um, it's, it's pretty rapid. Uh, and, and how quickly you'll be able to feel that. Speaker 5 08:40 Yeah. Like I, I've been doing it with water because I have a bad habit of just drinking coffee in the morning and I'm trying to drink more water. So this is, this is encouraged. Yeah, I know. And it's sterile. It's like, but I'm not thirsty. All, I've had 15 cups of coffee. Not great for you. Yeah, exactly. Exactly. How did you guys choose the flavors that you're using in these? Cause I've noticed, I mean, I guess whenever you see a powder, you know, powder that you add to a beverage, you expect fruit or lemon lime or something like this. These aren't like that at all. They're very, I, I'm trying to earthy I guess is the way that I would put it. They're sort of light and reserved. Why did you guys choose those kinds of flavors? Speaker 4 09:23 Well, I'll give you a really easy logical answer because that's the flavor of the herbs that we're combining with the hemp extract. Speaker 5 09:30 That makes perfect sense. Speaker 4 09:34 So what, what we did, um, you know, one of the core fundamental parts of our product line isn't just the broad spectrum hemp CBD, but it's looking at other synergistic botanicals that you can pair with the CBD to really elevate and amplify the benefit you're trying to deliver. So when you look at something like sleep, right, combining cam meal hops, valerian, passionflower, these things that are really going to help induce that state of calm, um, that you know, the feeling of the heavy eyelids, right, to help ease you into sleep. And when you pivot and pair it with the adaptogens and nootropics that are in brain tool, we've got ashwagandha, Rhodiola, those are things that are really gonna help drive a lot of that blood flow to your brain and give you that really energized focused feeling. Um, a lot of those herbs and botanicals have inherent flavors in and of themselves. So specifically the brain fuel, it does taste very um, person. It gives a good description. It almost has like a, a nutty component. Um, I sort of like to equate it to a red tea. Speaker 5 10:38 Yeah, I was going to say it. It's like a T aspect. Definitely. Speaker 4 10:41 Yeah. Yeah. It pairs really well. Um, with nut milk and even cocoa has some, some notes of pickle in there, which I think is interesting. But what we did is we did add some bitterness bloggers using a natural mushroom extract because a lot of these herbs can taste very, very, no pun intended, dirty, literally like Speaker 5 11:04 definitely like that same kind of flavor that people experience when they taste like cilantro. Like I love the flavor, but there are people that taste it and they get that dirt flavor in their mouth. Speaker 4 11:14 So what we've done is we've really embraced the natural flavor of the herbs that we've tried to balance it out to make it a bit more palatable, um, and really help round it out. It's not a flavored beverage, it's not, you know, like a, a Berry flavored boosts that you add to your drink. It's an herbal mix and we intentionally didn't include any sweeteners, so there's no CEDIA, there's no sugar, there's none of that in there. Um, because we wanted it to be extremely helpful and also really flexible and versatile. Right? Not everybody wants that experience when they're looking for a healthful beverage. Speaker 5 11:47 Can I ask, is the process that you're doing to the herbs, like the first ones, your name, we're in sleepy time. One. Is that process similar to what you do to the CBD? Speaker 4 12:00 No, it's a little bit different. So a lot of the herbs we're taking as pure herb extract and a lot of them don't have the same bioavailability challenges that CBD does. You know, I don't know if you've ever seen a CBD extract, but it comes out almost as a really, really thick crystallized honey. So it's very difficult. Yeah, it's pretty wild. Um, it's really viscous. It's very oily. Um, very different than a lot of these other herbal extracts which are often already in powder form as the raw extract itself. Speaker 5 12:33 Interesting. And are you using the same CBD that you're using in this dry product in like other premium products? Is it the same exact stuff? Yeah, Speaker 4 12:41 it is. It is. We have a single origin source up in Oregon and we control our supply chain and it's absolutely the same that we use across our whole portfolio. That being said, it is going to vary as an agricultural crop product from lot to lot. So you may have one harvest of him that has a different terpene profile than another harvest of him. So there is some natural variability within each of those bashes of the hemp extract and that's just due to its natural, um, nature, you know, and we're not working with an isolate and isolate would be, you know, just the CBD molecule. We're working with a broad spectrum extracts that includes turpines and flavanoids and some of the other fatty acids. And because of that there is a bit more variability to it. Speaker 5 13:24 Okay. And when you add other, you know, herbs and whatnot in there, you're getting even fuller spectrum if you will. I guess that's Speaker 4 13:31 exactly, yeah. Speaker 5 13:33 Now this might be a stupid question. Does adding it to a hot liquid versus a cold liquid make any difference? Speaker 4 13:40 Not particularly, but just as with herbal teas, you don't want to add it to boiling boiling water, right? That's going to have a fairly bitter flavor and it's going to compromise the quality of some of the ingredients. Like with a green tea, you're not supposed to pour piping hot boiling water. You let it cool for a minute and then pour it on top, but that doesn't really make a huge impact. It's just going to make more of an impact on the flavor profile and the kind of robust. Speaker 5 14:09 Let's take a quick break to hear from the ministry of him, editor in chief kiddo O'Connell to tell you about our new ministry of hemp Patrion kit. Take it away. Speaker 6 14:21 Hi, this is Kate O'Connell. I'm the editor in chief at ministry of him. I hope you're enjoying the ministry of hand podcast and the articles we've been publishing recently, but today I want to talk to you about the newest way that you can support what we do. So we're launching a Patrion at patrion.com/ministry of him and lift patron will help our readers and fans contribute to what we do with your help or be able to make our podcast and produce even more great articles about and information about hemp and CBD will publish more recipes and more guides. We'll be able to work with more journalists, chefs, and authors of all kinds. Not only that, but by joining our patron, you'll become a hemp insider. We're launching a special newsletter just for our patrons. Each month we'll work with experts and advocates and other industry professionals to give you an inside look at him and offer you ways to help the return of our favorite plant nationwide to get access to this new newsletter. You can donate any amount on our Patrion, even as low as $3 a month for a few dollars more. We'll send you some ministry of hemp stickers and even samples of our favorite CBD products. If you joined before February 15th at $25 or more, we'll give you a ministry of hemp t-shirt as well, so if you love HAMP and the work that we're doing at the ministry of him, I hope you'll support us. You can join at patrion.com/ministry of hemp. That's P a T R E O n.com/ministry of hemp, which is all one word. Thanks, Speaker 0 15:57 Laura. I want to thank you for being so upfront about the process and whatnot. I'm a lot of people may have said, well, that's company secrets or whatever. I was thinking about how you said we didn't make this Berry flavored like you could have made this tastes like Kool-Aid, but in keeping that sort of herbal flavor, it feels more real, I guess. I don't know. That might sound silly, but also very much like that. I know exactly how much CBD I'm getting. What was the decision there? Speaker 4 16:23 Part of it is that there's so many options out there and it's really hard to know who to trust in the CBD space. There's no shortage of brands. There's no shortage of products. This is why you're doing what you're doing, right? You guys sit here and you vet and you review to help customers find the right choices for them. I would say for us it's everything's sort of soup to nuts. It's the entire design and experience of the product. Is this doing what it needs to do? Right? Is this actually working and the actually working starts with where is my ingredient coming from? Is it high quality? Is it extracted in a quality and standardized way? Is that ingredient then optimized in a product that's going to get me what I want. Because how you get the CBD, you know, onto your skin for example, is going to be different than what you want it to do when you're taking it orally. Speaker 4 17:14 And you want to make sure that it's really optimized for both of those experiences, whether you're looking to balance your skin because you're dealing with, um, you know, some skin redness or other skin challenges or because you're feeling a little bit crazy with your day to day stress and you just think your body needs a breath of fresh air. Right. Two very different things. Um, and I think one of the things that we do really differently is our science and our science led approach. All of our products are doctor formulated. So it's not just do we know how to make a quality product, but we're working with doctors on looking at the ingredients, looking at the effect we're trying to, um, have and the problem we're trying to solve and making sure that we're using really efficacious plant-based botanicals to help drive that impact. Um, so it's not, it's not marketing. Speaker 4 18:01 It's certainly backed by science. Um, it's the standards of use, right? It's not just a standard we have for hands, but our entire formula is that a clean formula? Is it free of neurotoxins and carcinogens and all of these things? You know, we actually have standards that are stricter than the EU, which is something that's really important to note because I mean, us, we don't have fantastic standards. Um, certainly around, uh, cosmetics and the topical category. I think theU has only banned, you know, somewhere between 10 and 15 chemical trees and personal care, you know, the EAs band over 1500. We have a list of over 3000 ingredients we won't use in any of our topical products. And we're, we're very passionate about that. Um, so it's not just the CBD and the source of the CBD and the quality and the efficacy of the design, but the overall safety and quality of the total product. Speaker 4 18:54 And at the end of the day, is it something that customers' needs, right? How is it solving a problem? For me, one of the challenges that we sort of certainly feel, um, with the tincture space is people don't know how to take it. They're already confused by CBD. They don't know what it does, what it doesn't do, how to take it, and now you're giving them a product that is also confusing on top of that. How do I take this oil? Do I put it in my coffee? Do I swallow it? They put it under my tongue. How much do I take? It's really confusing. And that additional confusion means people are probably not going to take it correctly and then they're not going to get the benefit and then they're not going to believe that CBD works, which is a big problem. So by solving the format, that does a huge, huge, um, service to changing people's perception on what a powerful ingredient this can be when taken in the right way, in a way that's easy for them. Speaker 0 19:50 Is that where the idea for this started initially with the whole idea of just like how can we take a single shot of CBD, tell someone exactly what is in there and make it super easy to do, to deliver. Is that where this came from? Speaker 4 20:05 Yeah, I think it was a, it was a big pain point that we saw that we ourselves as consumers. Um, and a lot of the people that we knew were feeling super confused and I watched how people were using them and they weren't using them correctly. Um, and it was a really big challenge and I heard a lot of people say, Oh, CBD doesn't work for me. And then when you start to dig a little bit and understand why there are so many ways where it could go South and not working for that person. And so one of our big goals is how do we make this easy? How do we make this something that is portable? I can take it on the go, I can put it in just about anything. Speaker 0 20:40 That's what I really liked. Speaker 4 20:41 Really nice. Yeah, it's a really nice experience, right? The GoTo, what I love about it is it basically has Speaker 5 20:48 a very light, almost cucumber type flavor and it's just the flavor of the hemp itself. That's all you're tasting and it's so benign. You can put it in your Wattis water, you can put it in your coffee, put it in anything, and it's so convenient. Yeah. It really is Speaker 4 21:01 think that convenience without sacrificing efficacy is really where the root of this is. Um, you know, and I think having also just the single serve, like have it on the go. I have three in my person anytime someone of my desk, so I'm at home and my kitchen, like they are sort of wherever I'm going to be and they're perfect. Speaker 5 21:20 Yeah, definitely. I will say I was skeptical at first just because I hadn't seen a CBD product delivered like this. And when they showed up at my house, it's like, well, you mean, let's just try it. And it was shortly before the holidays and lo and behold, on new year's day, I found myself a little hung over. And so I started the day with the GoTo as I have. And put it right in my water and sucked down a pint of water and I have to say 30 minutes later I did not feel bad at all. And it's in something that I didn't notice maybe on a day to day basis. Like I noticed like, okay, yeah I feel like I feel pretty good. This is all right. But I didn't notice it until I had like a correction take place basically. And it kind of shocked me. I really liked it and I've been enjoying that aspect of I know exactly what I'm getting, whether I'm dropping in my coffee or I'm dropping it in the water that I'm trying to drink in the mornings. I think it's fairly brilliant. You had said earlier that it hits you very quickly. What is the difference between, I mean, oddly obviously other than it's administered, you know exactly what you're getting, but what is the difference between taking a tincture of the same amount and taking a dry product like this? Will the effects last longer? Shorter? I mean, how, what's that like? Speaker 4 22:38 Yeah. It's not necessarily about the duration, it's about, um, I think two pieces here. How quickly, but also how much, right? So if you're talking about 10 milligrams of a and 10 milligrams of B, they're not always created equal, right? So 10 milligrams of an oil, let's say you end up absorbing two to 8% of that versus you know, 10 milligrams of an optimized powder is going to be far, far greater. Um, so I think there's a few different pieces here. And to answer your question regarding a tincture, it depends how you take it. If you put it in your food or in your coffee, then it's going to take probably, I dunno, let's call it an hour to really go through your digestive system and make its way. But at that point it's getting fairly degraded by your digestive system as well and your body's processing it in a different way, again, because it's, it's oil as opposed to something that is water soluble. Speaker 4 23:31 Um, whereas something that is water soluble, it's going to move through your body more quickly and get to where it needs to go more quickly. Um, now certainly the tinctures that go underneath your tongue, the idea there is that it's much more rapid absorbing because it's actually not going through your stomach, right? It's going through your, your cell membranes in your mouth, but not everybody takes it that way. Right. And even when you do do that, doing that with an oil versus something that's been prepared in a different type of solution format, it's going to have different levels of bioavailability and <inaudible>. Speaker 5 24:03 Sure. You're also still swallowing a lot of it at that point too. I mean not all of it is absorbed. So, Speaker 4 24:10 and I will say, look, the science here is still being done every single day. There was a study done, uh, probably about two years ago that was looking at, um, the oral absorption. When I say oral, I mean you ingest it versus oral mucosal think under the tongue tincture of CDD and which one is actually more beneficial, forget bioavailability per se. Um, but those two different delivery systems and that particular study found that actually the oral format seem to show greater promise than the tincture. But that was just one study. At the end of the day, what we know right now is that science is looking at this, studies are being done. People want to understand and what we know also are what are people with experience? Are they having a positive experience with this? Is this bringing what they want to their wellness routine? And I think for us, we're just, we're thrilled because people love our stick packs. I mean, they're like people rave about them. Um, I think one of my favorite quotes is, um, that it felt like my body took a breath of fresh air and I thought that was really beautiful. Um, because it does sort of describe that intangible experience that CBD can bring of regaining some of that balance that you didn't even know wasn't there enough. Speaker 5 25:24 Definitely. Definitely. I, yeah, I gotta say you guys made a fan out of me and this is not an infomercial. This is <inaudible> podcast. In fact, I'm going to, I'm going to beg you guys to send me some more of the GoTo because I love it. So I can do that. I can do that. That would be great. We've been talking about this product the whole time. Laurel, what is your background? Where did the CEO of pretty much come from? Speaker 4 25:46 Great question. Um, I am a lifelong learner. I am curious about all things and never really sees, I'm also a huge skeptic, so I will say Speaker 5 25:56 that's real good. Speaker 4 25:57 First looking at this space, I was like, I dunno, CBD seems like snake oil. This seems like, you know, a whole lot of hogwash. Like I dunno if there's a there there. And I definitely had my pretty skeptical, uh, glasses on as I was looking at this and the first heard about this, you know, maybe three or four years ago. And then as I started to do the research and learn about the endocannabinoid system and learn about how it works, it was a pretty big moment of awakening for me. One, because I had no idea my body had this massive system. Speaker 5 26:30 Right. Speaker 4 26:32 Wow. I'm really neglecting it and also overtaxing it on a daily basis. Mmm. And I don't know, for me, I've always been drawn to science. It's very, but I am an operational thinker. At the end of the day, I spent the last, um, seven years before founding prima at the honest company overseeing, uh, the brand portfolio strategy and product development there. So I've developed personal care products, dietary supplements, diapers, wipes, makeup, you name it. I've got a fairly robust background in consumer product development. Speaker 5 27:07 So impressive. Speaker 4 27:09 That's where that comes from. Um, and you know, you just sort of learn by doing and asking lots of questions and learning by getting your Speaker 5 27:17 well just yeah. Getting your feet wet. Yeah. Speaker 4 27:22 You know, I didn't want to go into like, you know, bypass and the liver and like, you know, membrane absorption. Cause like also, I mean I'm also not a scientist by background, right. I that because I work with scientists. Um, but that's certainly, you know, I'm not, I'm not a chemist, I'm not a doctor. I'm not those things. But I know how to surround myself with really smart people who do and who teach me and informed the decisions that we make to make sure that we're bringing the best products to market for our customers, Speaker 5 27:49 which is super important. And I liked the idea here of a smaller dose, you know exactly what's in it, which allows users to start low and go slow. And I think your product is an excellent introduction to it. This powdered product, I think it's a fantastic introduction cause like you said, you know exactly how much you're getting. I really liked that aspect of it. Speaker 4 28:15 And the other component with that too, because this is so individualized, right? And everybody responds differently. Having that single serve measurable packet be in a level that you can experiment with and say, you know what, today I'm going to do two, I'm going to do to run my coffee of that brain tool because I feel like that's what I need or I'm going to do one because I'm, you know, maybe 10 milligrams is, is too much for me. But when you have a pre-measured packet that's really easy to go up and down and figure out what works for you. And that's the other piece, Speaker 5 28:48 as well as giving people flexibility to have control over their own body. Definitely figure out what's gonna work for them. Speaker 2 28:54 Laurel, thank you so much for your time today. This has been fantastic and huge thanks to Laurel and prima for coming on the show and talking about their new product. Of course, you'll be able to find links to that in our show notes and while you're at ministry of hemp.com be sure to check out the review of their brain fuel supplement by our very own true Delos Santos Speaker 1 29:24 <inaudible>. Speaker 2 29:28 What about does it for another episode of the ministry of hemp podcast, we want to thank everybody who has been downloading, calling us and supporting us and like kit said in the middle of the show, if you really want to show your, check us out on patrion.com I'll be posting ministry of hem podcast extras there. We've got one for free so you can check it out. This time it's just Laurel and I sort of rapping about the CBD business and it didn't quite fit in our interview, but I thought it was still really good information and I'm going to try and include more stuff like that weekly over at Patriot, so please check us out. patrion.com backslash ministry of hemp [email protected] you may have forgotten it is Valentine's day this weekend, so check out our guide to the best CBD Valentine's day gifts of 2020 kitten. The gang have put together a really cool list and stuff, including some delicious CBD chocolates from incentive gourmet. Speaker 2 30:25 If you didn't hear my interview with David, little CEO of incentive gourmet, check it out. It was last week. It was a lot of fun. If you want to get in touch with us at ministry of hemp, you can find us all over the place. Facebook, Twitter, Instagram, or you can even call us at (402) 819-6417 now that's a full nine we reserve for your hemp questions. Maybe you want to learn more about we talked about today or anything hemp related. Call me, leave a message and kit and myself will answer your questions on the show. We've done a couple of Q and a shows and there are a ton of fun. I got another one coming up soon. We love to hear from you, and if you're too nervous to call, you can always email me, [email protected] at ministry of hemp. We believe in accessible world is a better world for everybody. So you can find a complete written transcript of this episode in the show notes. Next time on the show, we're going to be talking about taking hemp and wellness education straight to the people. So I hope you tune in, but until then, remember to take care of yourself, take care of others, and make good decisions. William, this is Matt balm with the ministry of hemp podcast signing off. Speaker 3 31:38 <inaudible>.

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What is a CBD Specialist? An interview with Jess Reynolds of Ambary Gardens

In episode 16 of the Ministry of Hemp podcast, we meet a "CBD specialist" and learn about nano-encapsulated CBD. Our host Matt interviews Ambary...

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May 14, 2019 00:31:54
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The Low Down Dirty Hemp Supply Chain

This week on the show Matt is talking to Jenn Price from Golden State Govt. Relations and Chris Fontes from Hempexchange.com about the problems...

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